Privacy notice
Privacy Policy
In all data processing operations (e.g., collection, processing, and transmission), we comply with legal regulations. Your data necessary for business transactions is stored and, to the extent required for order processing, passed on to service providers commissioned by us.
Note: You can object to the use, processing and transfer of your personal data for marketing purposes at any time by sending an informal notification by post to APART Fashion GmbH, Data Protection, Friedrich-Ebert-Damm 111a, 22047 Hamburg, or by sending an email to service@apart-fashion.de.
Data transfer to transport service providers
For the purpose of delivering ordered goods, we work with logistics service providers/transport companies and/or shipping partners. The following data may be transmitted to these providers for the purpose of delivering the ordered goods or notifying you of their delivery: first name, last name, postal address, email address, telephone number (e.g., for delivery notifications). The legal basis for this processing is Article 6(1)(b) GDPR.
Data usage when subscribing to the email newsletter
In our online shop, we offer you the opportunity to subscribe to our newsletter. We use the so-called double opt-in (DOI) procedure for this. After you have subscribed to the newsletter with your email address, we will send you a confirmation link to the address you provided. Only when you click on this confirmation link will your email address be added to our mailing list for sending our newsletters. The legal basis for this data processing is Article 6 Paragraph 1 Letter a) GDPR.
Use of cookies
To make your visit to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of your browser session, i.e., after you close your browser (session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies). You can configure your browser to inform you about the setting of cookies and decide individually whether to accept them, or to exclude the acceptance of cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.
If these cookies and/or the information they contain constitute personal data, the legal basis for data processing is Article 6(1)(f) GDPR. Our interest in optimizing our website is considered legitimate within the meaning of the aforementioned provision.
Payments
We process your payment information for the purpose of payment processing. Depending on the payment method, we forward your payment information to third parties (e.g., to your credit card provider in the case of credit card payments).
The legal basis for this data processing is Art. 6 paragraph 1 letter a), Art. 6 paragraph 1 letter b), GDPR and Art. 6 paragraph 1 letter f) GDPR.
Identity and credit check when selecting RatePAY payment methods
To offer you attractive payment methods, we work with RatePAY GmbH, Franklinstrasse 28-29, 10587 Berlin (hereinafter "RatePAY"). If a legally binding purchase agreement is concluded between you and us when using a RatePAY payment method, we assign our payment claim to RatePAY. When using the RatePAY installment payment method, we assign our payment claim to RatePAY GmbH's partner bank. By selecting one of the RatePAY payment methods offered here, you consent to the transfer of your personal data and order details to RatePAY GmbH for the purposes of identity and credit checks, as well as contract processing. Full details can be found in the additional General Terms and Conditions and the Privacy Notice for RatePAY payment methods, which are part of these General Terms and Conditions and apply whenever you choose a RatePAY payment method.
Use of Google Analytics for web analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"), based on Article 6 Paragraph 1 Letter f) of the GDPR. Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. Pseudonymized user profiles are created and cookies are used in this context. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this you may not be able to use the full functionality of this website. Furthermore, you can prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de
Use of Google Analytics Remarketing
We have integrated Google Remarketing services into this website. Google Remarketing is a feature of Google AdWords that allows companies to display advertisements to internet users who have previously visited the company's website. The integration of Google Remarketing therefore allows companies to create user-specific advertising and consequently display interest-based ads to internet users. The operator of the Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing allows us to display advertisements via the Google advertising network or on other websites, tailored to the individual needs and interests of internet users. Google Remarketing places a cookie on the data subject's computer system. This cookie enables Google to recognize visitors to our website when they subsequently visit other websites that are also part of the Google advertising network.
Each time you access a website that integrates the Google Remarketing service, your internet browser automatically identifies itself to Google. As part of this technical process, Google receives personal data, such as your IP address and browsing behavior, which Google uses, among other things, to display interest-based advertising. The cookie stores personal information, such as the websites you visit. Therefore, each time you visit our website, personal data, including your IP address, is transmitted to Google in the United States. This personal data is stored by Google in the United States. Google may share this personal data, collected through this technical process, with third parties.
You can prevent our website from setting cookies at any time, as described above, by adjusting the settings of your internet browser accordingly, thus permanently objecting to the setting of cookies. Such a browser setting would also prevent Google from placing a cookie on your computer system. Furthermore, a cookie already set by Google Analytics can be deleted at any time via your internet browser or other software programs.
Furthermore, you have the option to object to interest-based advertising by Google. To do this, you must access the link www.google.de/settings/ads from every internet browser you use and adjust the settings accordingly. This analysis is carried out, in particular, in accordance with Article 6 Paragraph 1 Letter f) GDPR, based on our legitimate interest in displaying personalized advertising, conducting market research, and/or designing our website to meet user needs. Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ .
Using Google (AdWords) Remarketing
Our website uses the functions of Google AdWords Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited.
The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Article 6 Paragraph 1 Letter f) GDPR. Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web.
If you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target audiences.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/ . Alternatively, you can learn about the use of cookies and adjust your settings at the Digital Advertising Alliance website : www.aboutads.info . Finally, you can configure your browser to notify you when cookies are being set, allowing you to decide whether to accept them individually, or to block cookies in certain cases or entirely. Please note that disabling cookies may limit the functionality of our website.
Google LLC, based in the USA, is certified under the EU-US Privacy Shield Framework, which ensures compliance with the data protection standards applicable in the EU. Further information and Google's privacy policy regarding advertising can be found here: https://www.google.com/policies/technologies/ads/
Using Google AdWords with conversion tracking
We have integrated Google AdWords into this website. Google AdWords is an online advertising service that allows advertisers to place ads both in Google search results and on the Google Display Network. Google AdWords enables advertisers to predefine specific keywords that trigger the display of an ad in Google search results only when a user enters a keyword-relevant search term. On the Google Display Network, ads are distributed across thematically relevant websites using an automated algorithm that takes the predefined keywords into account. The operator of the Google AdWords service is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-based advertising on third-party websites and in Google search results, as well as displaying third-party advertising on our website. If you access our website via a Google ad, Google will place a so-called conversion cookie on your computer. A conversion cookie expires after thirty days and is not used to identify you. Provided the cookie has not yet expired, it tracks whether certain subpages, such as the shopping cart of an online store, have been accessed on our website.
The conversion cookie allows both us and Google to track whether a user who arrived at our website via an AdWords ad generated a sale, i.e., completed a purchase or abandoned the purchase. The data and information collected through the use of the conversion cookie are used by Google to create visitor statistics for our website. We, in turn, use these visitor statistics to determine the total number of users who were referred to us via AdWords ads, thus enabling us to assess the success or failure of each AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify you.
The conversion cookie stores personal information, such as the websites you visit. Therefore, each time you visit our website, personal data, including the IP address of your internet connection, is transmitted to Google in the United States. This personal data is stored by Google in the United States. Google may share this personal data, collected through this technical process, with third parties.
You can prevent our website from setting cookies at any time by adjusting the settings of your web browser, thus permanently objecting to the setting of cookies. Such a browser setting would also prevent Google from placing a conversion cookie on your computer. Furthermore, a cookie already set by Google AdWords can be deleted at any time via your web browser or other software programs.
Furthermore, you have the option to object to interest-based advertising by Google. To do so, you must access the link www.google.de/settings/ads from your internet browser and adjust the settings accordingly. This analysis is carried out, in particular, in accordance with Article 6 Paragraph 1 Letter f) GDPR, based on our legitimate interests in displaying personalized advertising, conducting market research, and/or designing our website to meet user needs. Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ .
Using Google Tag Manager
This website uses Google Tag Manager, a cookieless domain that does not collect any personal data. This tool allows "website tags" (i.e., keywords embedded in HTML elements) to be implemented and managed via an interface.
By using Google Tag Manager, we can automatically track which button, link, or personalized image you have actively clicked and thus determine which content on our website is of particular interest to you. The tool also triggers other tags, which may in turn collect data. Google Tag Manager does not access this data.
If you have deactivated tracking at the domain or cookie level, this will remain in effect for all tracking tags implemented with Google Tag Manager. The use of Google Tag Manager is in the interest of providing a convenient and user-friendly experience on our website. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR.
Use of Facebook social media plug-ins
Our website uses social media plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”), based on Article 6 Paragraph 1 Letter f) GDPR. The plugins are identified by a Facebook logo or the phrase “Facebook Social Plugin.” An overview of the Facebook plugins and their function/appearance can be found here: https://developers.facebook.com/docs/Plug-Ins
When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Facebook's servers. The plugin's content is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there.
If you are logged into Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends.
For information on the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your related rights and privacy settings, please refer to Facebook's privacy policy: http://www.facebook.com/policy.php
If you do not want Facebook to directly associate the data collected via our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent Facebook plugins from loading by using browser add-ons, such as the "Facebook Blocker" ( http://webgraph.com/resources/facebookblocker/ ).
Use of Google+ Social Plug-ins
Our website uses social media plugins (“plugins”) from the Google+ social network, operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”), based on Article 6 Paragraph 1 Letter f) GDPR. The plugins are recognizable, for example, by buttons with the “+1” symbol on a white or colored background. An overview of the Google plugins and their appearance can be found here: https://developers.google.com/+/Plug-Ins
When you visit a page on our website that contains such a plug-in, your browser establishes a direct connection to Google's servers. The plug-in's content is transmitted directly from Google to your browser and integrated into the page. Through this integration, Google receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Google+ profile or are not currently logged into Google+. This information (including your IP address) is transmitted directly from your browser to a Google server in the USA and stored there.
If you are logged into Google+, Google can directly associate your visit to our website with your Google+ profile. If you interact with the plugins, for example by clicking the "+1" button, the corresponding information is also transmitted directly to a Google server and stored there. This information is also published on Google+ and displayed to your contacts.
For information on the purpose and scope of data collection and the further processing and use of data by Google, as well as your related rights and privacy settings, please refer to Google's privacy policy: http://www.google.com/intl/de/+/policy/+1button.html
If you do not want Google to directly associate the data collected via our website with your Google+ profile, you must log out of Google+ before visiting our website. You can also completely prevent Google plugins from loading by using browser add-ons, such as the script blocker "NoScript" ( http://noscript.net/ ).
Use of Twitter Social Plug-ins
Our website uses social media plugins (“plugins”) from the microblogging service Twitter, operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”), based on Article 6 Paragraph 1 Letter f) GDPR. The plugins are identified by a Twitter logo, for example, a blue “Twitter bird.” An overview of the Twitter plugins and their function/appearance can be found here: https://twitter.com/about/resources/buttons
When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Twitter's servers. The plugin's content is transmitted directly from Twitter to your browser and integrated into the page. Through this integration, Twitter receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Twitter profile or are not currently logged in to Twitter. This information (including your IP address) is transmitted directly from your browser to a Twitter server in the USA and stored there.
If you are logged into Twitter, Twitter can directly associate your visit to our website with your Twitter account. If you interact with the plugins, for example by clicking the "Tweet" button, the corresponding information is also transmitted directly to a Twitter server and stored there. This information is also published on your Twitter account and displayed to your contacts.
For information on the purpose and scope of data collection and the further processing and use of data by Twitter, as well as your related rights and privacy settings, please refer to Twitter's privacy policy: https://twitter.com/privacy
You can change your privacy settings on Twitter in your account settings: https://twitter.com/account/settings .
If you do not want Twitter to directly associate the data collected via our website with your Twitter account, you must log out of Twitter before visiting our website. You can also completely prevent Twitter plugins from loading by using browser add-ons, such as the script blocker "NoScript" ( http://noscript.net/ ).
Use of technologies from etracker GmbH
This website uses technologies from etracker GmbH ( www.etracker.com ) to collect and store data for marketing and optimization purposes. Pseudonymous user profiles can be created from this data. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor's internet browser. The cookies enable the internet browser to be recognized. The data collected using etracker technologies will not be used to personally identify the visitor to this website without their explicit consent, nor will it be merged with personal data about the bearer of the pseudonym.
Right to information and contact options
You have the right to receive information free of charge about the data we have stored about you, as well as, where applicable, the right to have this data corrected, blocked, or deleted. If you have any questions regarding the collection, processing, or use of your personal data, or if you wish to request information, correction, blocking, or deletion of data, or to revoke your consent or object to a specific use of your data, please contact us directly using the contact details in our legal notice.